Lily of the Valley creates purposeful, comfortable, functional, and smarter innerwear and loungewear for everyone at all life stages. The Lilies – what they call their products – are designed to be worn through life changes like puberty, pregnancy, motherhood, and transitions. The brand promotes gender empowerment by offering products that cut across all genders; sustainability by creating products with recycled paper or fabric packaging, natural and minimal synthetic materials, and on a per-need, small scale basis; and sustainable development by employing fair labor practices and choosing beneficiaries among the marginalized sectors around and outside Metro Manila.